Katie Read • Buyer Psychology Intensive

What Would Katie Do?

Sometimes you just need someone to tell you what the heck to fix.

You and me. 1:1. A complete plan. Zero guesswork.

Investment: $1,500 • Book at: calendly.com/katieread/wwkd

Maybe something’s off.

Maybe the thing that used to sell isn’t selling anymore.
Or AI is eating your whole industry.
Or you have so many offers and funnels and price points that you have no idea which one to double down on.
Or – the quieter one – you’ve fallen a little out of love with your business, and you’re not sure what, if anything, will bring back the passion you used to feel.

See, that’s why you hire a former therapist for this kind of work. You never know what’s gonna come up.

The Offer

The name is tongue-in-cheek, but the work is not.

I’m a 20-year psychotherapist, 7-figure year-one founder, and Forbes-featured buyer psychology expert…and you’re gonna have my entire attention focused entirely on you and your business for one intensive session.

(You might need a nap after.)

Then you’ll wake up invigorated, with clear direction on your exact next right moves in business (and, sometimes, life. Let’s not pretend the two aren’t joined at the hip.)

What Happens in These Sessions

Some people walk in with a non-converting sales page for a great offer and walk out knowing exactly how to fix it.

Some people think they just need to market harder and walk out knowing that the problem was the offer all along.

And some people walk in just needing to say “I don’t know what I’m doing anymore,” to someone who gets it – and who will go all the way down to the bottom of that question with you until we find the map buried there.

It’s all welcome. It’s all the work.

Here’s the part nobody talks about.

Every week that you spend confused, flatlined, with lower sales…
Every week you burn yourself out trying to create another offer, another opt-in, another LinkedIn strategy…
Every week you sit down to work with a pit in your stomach and a fog in your brain…

You’re in the slow graveyard march of so many small businesses, even if you don’t realize it yet.

It’s serious. It’s your life. It’s your work. It’s your story. And it matters.

So the question isn’t whether you can figure this out eventually. It’s how much life force, lost time, and lost income it’s costing you to keep limping alone, never letting anyone see you sweat.

Before you book — let me be honest about what I can do and what I can’t.

What I’m really good at:

I was a psychotherapist for 20 years and literally wrote the Castle Guard™ buyer psychology framework from all the existing research. I can tell at 10 paces what you need to change on any piece of copy.
I’m an AI-strategist and SaaS Creator, and I’ll be way too frank with you about if your offers can still sell in the Age of AI, and if not, how to fix them.
I can read what you really want under what you think you should want, and until the real you gets a strong vote…your business will never satisfy you.
And I can write. I can look at your messaging, your emails, your copy, and show you where your voice is working and where you’re losing them. Need proof? A great open rate for a weekly newsletter is 30%. My newsletters have a 65%–74% open rate every single week.

What I’m ridiculously, painfully, terribly bad at:

Scaling plans. If you need to go from 6 employees to 60, I’m deeply not your girl.
Paid ads strategy. I don’t optimize ad funnels. I can tell you what to say in an ad, but not where to spend your budget.
Tech and operations. If your question is “which CRM should I use” or “how do I set up my Kajabi,” we’re going to have a very expensive hour of me saying, “Have you asked ChatGPT?”
Hiring strategy, workflows, KPIs (shudder), anything within a 10-foot pole of an Excel spreadsheet.

If what you need lives in the world of buyer psychology, messaging, offer design, creative strategy, or “help me figure out what the hell to do with my business in the age of AI” — that’s where I laser in.

How It Works — Here’s exactly what happens when you book.

01. You book. You exhale.

Pick your time on my calendar. When you book, you’ll get access to my Buyer Brief — a custom AI tool that walks you through your business, your offer, and your buyers in about 30 minutes. You just talk: it captures everything and asks what it needs to fill in any gaps. Think of it as giving me the full download before we meet, so when we sit down, I already know your world. (People tell me the Buyer Brief alone starts the clarity process. You’ll say things about your business you’ve been thinking for months but haven’t actually put into words yet.)

02. I do my homework.

Before our session, I study your Brief, your website, your offer(s) or anything else you’ve sent my way. I show up to our call with a full analysis and a point of view. You are not paying me to wing it.

03. Sixty minutes. No small talk.

We go deep quickly. I walk you through what I found. We talk about what’s working, what’s not, and — most importantly — which problem to solve first, whether it’s copy or the offer or the price point or the fact that you actually want to completely pivot your niche but you’re terrified. Whatever it is, we build your action plan together, in priority order, so you leave knowing exactly what to do and in what sequence.

04. Your action plan lands in your inbox.

Within five business days, you’ll receive your written WWKD Action Plan — everything we discussed, organized and prioritized. Plus the full session recording and transcript, because in deep calls like this, there’s no way you’ll remember everything…and you might want to replay that moment where the right thing clicks and your whole demeanor changes.

Who This Is For — The honest version.

You run an expertise-based business — coaching, consulting, courses, services — and something’s off. Sales have slowed, your energy is waning, and your gut keeps telling you something needs to change, but your brain fogs over every time you try to figure out what.

You’ve already tried the obvious fixes. You rewrote copy. You launched something new. You posted more. You spent way too long trying to set up AI tools that you don’t even really use that much.

At this point you’re too smart for another course, another Hormozi video.

You need one sharp hour with someone who can look at your whole situation — your offer, your messaging, your pricing, your delivery, your energy around all of it — and tell you what’s actually going on.

You’ve given so much to your business already. Now we let the business start giving back to you.

This is NOT for you if: You haven’t launched anything yet (you need to build before we can diagnose) or you are a bigger business interested in a marketing or leadership team intensive (read more here).

The Investment — $1,500

For total clarity on what’s actually wrong — and a plan you’ll trust enough to follow.

That’s less than the last course you bought and finished maybe 20% of.
Less than hiring a copywriter to rewrite a sales page that might not have been the problem in the first place.
Way less than that rebrand that looked gorgeous and created no new revenue.

IMPORTANT: If you book with me and complete your Buyer Brief and don’t think I can help you, I’ll refund your money (and explain why) before we ever meet.

What’s included:

Your Buyer Brief — my custom pre-session intake, so I walk in already knowing your world
My Pre-Session Analysis — I study your business, your site, and your offers before we ever meet
60 Minutes Live, 1:1 — the session itself, deep and unfiltered
Your WWKD Action Plan — a written, prioritized roadmap delivered within 5 business days
Full Recording + Transcript access — because you won’t remember everything, and you’ll want to

Book Your WWKD Session →

Why Listen to Me?

That’s exactly the question you should be asking. Let me answer it honestly.

You know I was a therapist, but I wasn’t a drink-tea-and-knit-type therapist.
I was a conference speaker, a grad school professor, a nonprofit mental health director, and the author of therapist training materials.
When I moved into entrepreneurship, I created a coaching certification that hit 7-figures in year one, working as a solopreneur at my kitchen table, doing every piece of marketing and business-building myself.
When AI came along I became a self-taught early adopter, even creating AI SaaS-style buyer psychology tools used by corporations.
I was brought in to train employee groups at Intel on my AI strategies, and my buyer-psychology-plus-AI expertise was featured in Forbes.
I spent ages deeply studying the current research on buyer psych, eventually creating the Castle Guard™ marketing framework.
Dana Malstaff of the massive Boss Mom brand called my Buy-Havior™ newsletter “One of the smartest newsletters out there in the small business space.”

As Featured In Forbes:

And.

At different times in business have variously been:

Disillusioned by my business
Disillusioned by my industry
More burned out than I thought possible
Miserable
Exhausted
Confused
Enraged
Plagiarized
Actively contemplating working at Taco Bell

During my years in business I have also raised two special needs kids and dealt with some world-shaking health diagnoses.

So.

Wherever you are…I empathize deeply. And I get it. All of it.

And I sure as hell didn’t rack up this much life experience to let our work together sit on the surface.

FAQ — In Case You’re Wondering

What do I need to prepare?

Just book and complete the Buyer Brief when it arrives. Talk into it for about 30 minutes. I’ll get the full transcript and handle everything else.

What if I’m not sure what to work on?

That’s actually one of the best reasons to book. Half the time, the thing you think you need to work on isn’t the thing. You come in wanting to fix your sales page and we discover the real problem is you’re selling something you don’t even believe in anymore. Not knowing what to work on IS the work — and it’s kind of my favorite session to do.

What if my real problem turns out to be my offer, not my marketing?

Please. You’ll be thrilled and you know it. There’s nothing more exciting for people like us than having a new idea and clear plan to build it.

Can I bring my business partner or marketing person?

Maybe? But I urge caution here. It can be harder to go deep or hear your truest instincts when someone else with a vested opinion is also chiming in.

What happens after the session if I want more help?

We’ll talk about that on the call. I offer ongoing support, and I’ll tell you honestly whether you need it or whether the action plan is enough to get you moving. No upsell ambush. Promise.

How soon can I book?

Check the calendar. Most sessions are scheduled within one to two weeks. We just need a couple days for you to complete your Buyer Brief process and me to sit with all your materials.

Do you sign NDAs?

Listen. I was a therapist forever. Everything you do with me is entirely confidential, even if we share the same 42 best friends. And I’ll happily sign an NDA to that effect if you need one.

I know what it feels like to stare at a business that used to work and wonder what the hell happened.

I also know what it feels like on the other side — when someone finally tells you the thing you couldn’t see, and suddenly the fog lifts and you know exactly what to do next.